I’m Simrit, an empathetic creative specializing in interaction & interface design, illustration, & creating an excellent cup of masala chai.

I solve problems through a collaborative & data-driven approach, balancing user insights, business objectives, & development constraints into easy-to-use solutions.

Currently working as a Service Designer at Co-operators. Previously at ApplyBoard.

Work
ApplyBoard
Simplifying the program application experience for international students.
User research, usability testing, cross-team collaboration
2023
Internship
●  Launching in 2024
View project
ApplyBoard
Introducing students to ApplyBoard through an interactive program matching widget.
User research, personas, UI design, client collaboration
2023
Internship
●  13-18k monthly visits
View project
ApplyBoard
Designing an AI co-pilot to support students at each stage of the study abroad journey.
Prototyping, UI design, rapid usability testing
2023
Internship
●  Launching in 2024
View project
Fisheries and Oceans Canada
Creating a shared resource repository to unite disconnected development teams.  
User research, prototyping, usability testing
2024
●  In progress
View project
Under construction
ApplyBoard
Introducing new ways for students to connect with trustworthy support agents, and for agents to support qualified students.
Prototyping, internal teams collaboration, UI design
2023
Internship
●  Launching in 2024
Under construction
ApplyBoard
Recommending programs to students during onboarding to increase account creation.
UX research, prototyping, usability testing
2023
Internship
●  Launching in 2024
Under construction
Helping youth donate to trustworthy causes and micro-fund campaigns.
2021
Client work
●  Live
Under construction
Designing illustration sets for various non-profit organizations.
2022
Client work
Under construction
More work
And some other fun stuff, too!