I’m Simrit, an empathetic creative specializing in interaction & interface design, illustration, & creating an excellent cup of masala chai.

I solve problems through a collaborative & data-driven approach, balancing user insights, business objectives, & development constraints into easy-to-use solutions.

Currently working as a Service Designer at Co-operators. Previously at ApplyBoard.

ApplyBoard

Simplifying the program application experience for international students.

User research, usability testing, cross-team collaboration

2023

Internship

● Launching in 2024

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ApplyBoard

Introducing students to ApplyBoard through an interactive program matching widget.

User research, personas, UI design, client collaboration

2023

Internship

● 13-18k monthly visits

View project

ApplyBoard

Designing an AI co-pilot to support students at each stage of the study abroad journey.

Prototyping, UI design, rapid usability testing

2023

Internship

● Launching in 2024

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Fisheries and Oceans Canada

Creating a shared resource repository to unite disconnected development teams.

User research, prototyping, usability testing

2024

● In progress

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Under construction

ApplyBoard

Introducing new ways for students to connect with trustworthy support agents, and for agents to support qualified students.

Prototyping, internal teams collaboration, UI design

2023

Internship

● Launching in 2024

Under construction

ApplyBoard

Recommending programs to students during onboarding to increase account creation.

UX research, prototyping, usability testing

2023

Internship

● Launching in 2024

Under construction

Helping youth donate to trustworthy causes and micro-fund campaigns.

2021

Client work

● Live

Under construction

Designing illustration sets for various non-profit organizations.

2022

Client work

Under construction